A$AP Rocky assumes the creative direction of Ray-Ban and launches an exclusive collection

The iconic Ray-Ban has just appointed A$AP Rocky as its first creative director, marking a new chapter in the brand's history. The rapper and fashion icon arrives to bring innovation and freshness to the label's aesthetic while further aligning it with contemporary cultural trends.

A meeting of fashion, music, and culture

Known for his unique style and influence in streetwear, A$AP Rocky sees this partnership as a natural evolution of his journey.

"I've always admired Ray-Ban's legacy and its ability to be a cultural symbol for decades. It's an honor to contribute to this history," the artist stated.

Leonardo Maria Del Vecchio, president of Ray-Ban, celebrated the rapper's arrival to the team:

"We are reinforcing the brand's values of innovation, pioneering spirit, and courage. Let the future begin now!"

Blacked Out Collection: The First Collection Under His Direction

A$AP Rocky's debut at Ray-Ban coincides with the launch of the Blacked Out Collection, set for April. The line combines the brand's classics with modern details, such as gold finishes and ultra-black lenses, promising a sophisticated and bold approach.

Beyond Design

The rapper's involvement goes beyond eyewear design. He will also take part in directing campaigns, reshaping the brand's identity, and merging fashion, music, and the arts within Ray-Ban. This collaboration promises to redefine the brand's future—and the world of sunglasses.