Ariana Grande and Swarovski: A brilliant collab that unites music and glamour
Ariana Grande, now a global ambassador for Swarovski, celebrates this new phase with the launch of a stunning capsule collection. The collaboration, officially launched on Thursday (January 30), features 16 exclusive pieces that reflect the artist's love for music, combining the iconic sparkle of Swarovski crystals with the delicacy of pearls.
Each piece in the collection was designed to capture Ariana Grande's artistic essence. Among bracelets, necklaces, earrings, and tiaras, the highlights are the heart-shaped designs and spiraled curves that evoke musical notes and treble clefs. The sophisticated sparkle of the crystals is complemented by subtle details, such as light points in small hearts and shimmering earcuffs that gently embrace the ears.
The launch in Brazil
The collection also arrived at Swarovski stores in Brazil, including a special event at Iguatemi shopping mall in São Paulo. The event, with an atmosphere inspired by Old Hollywood glamour, featured a pink popcorn cart and the presence of personalities such as Ana Hikari, Livia Silva, Maju Trindade, and Bia Perotti. The sounds of DJ Valentina Luz set the tone for the celebration, creating a vibrant and sophisticated environment.
A touch of contemporary glamour
Giovanna Engelbert, Swarovski's creative director, highlighted the synergy between the brand and Ariana Grande:
"Working with Ariana is a dream. Her artistic energy deeply inspired our creative journey, resulting in a collection that celebrates contemporary glamour."
The campaign, photographed by the renowned duo Mert and Marcus, reflects that radiant and extravagant spirit that defines both the artist and the brand.
Where to find it
The pieces from the collab will be available in selected stores and on Swarovski's official website. For those who wish to secure early access to online purchases, prior registration is required. A unique opportunity for fans of the singer and the brand to add an extra touch of sparkle to their style.