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Christian Dior: 120 years of the master of haute couture — 10 facts you might not know

22/01/2025

If Christian Dior were alive, he would have celebrated his 120th birthday on January 21. Although his journey was cut short at the age of 52, the monumental impact he left on fashion remains eternal. Far beyond the "New Look" of 1947, which brought exuberance back to the world after the dark years of war, Dior was a true poet of haute couture, transforming fabrics into dreams and silhouettes into powerful expressions of femininity.

With an innovative approach and a deep passion for design, Dior not only redefined the style of his era but also established Paris as the global capital of fashion. He opened doors for revolutionary icons like Yves Saint Laurent, ensuring his legacy would be carried on by future generations.

Here are ten fascinating facts about Christian Dior that reveal the nuances, passions, and superstitions of one of the greatest names in fashion history:

Saved by women: The prophecy that guided Dior

At 14, a fortune teller predicted that he would be "saved by women" and would achieve great success through them. Decades later, the "New Look" would exalt the female curves, solidifying his reputation as the greatest couturier of his time.

Superstições e rituais

Dior was deeply superstitious. He consulted a fortune teller before each fashion show and insisted on naming a piece after his hometown, Granville. A bouquet of white lilies was also a mandatory presence backstage.

From architect to designer

Before becoming a fashion legend, Dior dreamed of being an architect. However, his parents directed him toward political science. Fate intervened when he opened an art gallery that housed works by Picasso and Dalí, until his passion for lines and shapes finally led him to fashion.

Mentor of geniuses

Yves Saint Laurent had his first big break alongside Dior. At just 19 years old, he became the master's assistant, and after his death, he took over the creative direction of the maison at 21.

The star of destiny

In 1946, Dior stumbled upon a metal star while walking down Rue du Faubourg Saint-Honoré. Considering it a sign, he decided to found his maison. The star became his personal amulet, marking his successful journey.

Ideas in the bath

Dior found inspiration in unusual moments, sketching drafts while relaxing in his green marble bathtub, equipped with swan-shaped faucets.

Pioneer in preserving collections

Dior established an essential practice by maintaining a complete archive of his creations. This helped solidify his brand and set a standard for the fashion industry.

An expanding empire

The Dior maison already employed 1,500 people in 1953, generating $15 million annually — 55% of Paris' haute couture exports. Innovations such as product licensing and accessible collections were crucial for its popularization.

Death of Christian Dior

Dior passed away at a spa in Italy, officially a victim of a heart attack.

The seed of prêt-à-porter

The concept of ready-to-wear was driven by Dior's collections, which combined glamour and efficiency, shaping modern fashion.

Christian Dior remains a central figure in the history of fashion, not only for his talent but for his ability to predict trends and create a lasting legacy. Celebrating his 120th anniversary is a tribute to a visionary spirit that continues to inspire the world.