The art and legacy of the serpent: Bvlgari unveils innovative exhibition in Shanghai
The Year of the Snake is one of the 12 years of the Chinese calendar, each represented by an animal with symbolic characteristics. Each year is associated with an animal from the Chinese zodiac, and in the case of the snake, it symbolizes wisdom, renewal, intelligence, and transformation. Considered a year of introspection and deep connection with nature, the Year of the Snake is also an opportunity to reflect on rebirth and the power of adaptation. In 2025, the "Year of the Snake" marks the beginning of a symbolic journey that Bvlgari celebrates with its latest exhibition: "Serpenti Infinito."
In a stunning event held in Shanghai, the Italian luxury brand kicked off the celebrations of the Year of the Snake with the "Serpenti Infinito" exhibition, which is open to the public from January 9 to February 16, 2025. The exhibition offers an immersive experience into the legacy and transformations of one of the Maison's most iconic symbols: the snake. This symbol has been incorporated by Bvlgari into its collections since 1948, representing the brand's evolution and its constant pursuit of innovation.
An immersive experience in art and history
The "Serpenti Infinito" exhibition is a fusion of contemporary art, history, and tradition. Divided into three chapters — "Creation of Serpents in History," "Serpents in the Arts," and "Contemporary Transformations" — the exhibition explores the multifaceted meanings of the snake, from its use in jewelry and watches to its representation in visual arts and global culture.
With 28 works from 19 international and Chinese artists, 11 of which were created exclusively for the event, the exhibition offers a unique experience for visitors. Among the highlights is the impressive "Infinito: AI Data Sculpture" by artist Refik Anadol, a three-dimensional sculpture displayed in the center of a room with 360-degree mirrors, symbolizing the connection between digital art and the infinite nature of the snake.
The opening ceremony was attended by around 350 distinguished guests, including Bvlgari's global ambassadors Anne Hathaway and Liu Yifei, who dazzled wearing Serpenti jewelry. Renowned artists such as Daniel Rozin, Hong Seung-Hye, and Azza Al Qubaisi also attended, contributing their works and reinforcing the connection between the event and global contemporary art.
The connection between tradition and innovation
The exhibition also offers visitors an opportunity to dive into Bvlgari's tradition and craftsmanship through interactive workshops. Additionally, it's possible to send exclusive Serpenti postcards and participate in a cultural bazaar, which features activities typical of the Chinese New Year, providing an even greater immersion into the local culture.
One of the most emotional moments of the exhibition is the collaboration with autistic children and art students, who contributed illustrations inspired by the serpent, highlighting the fusion between art and humanity, one of Bvlgari's core values.
To complement the experience, the Bvlgari Hotel Shanghai presents a preview of an exclusive Serpenti Suite, a space that blends innovative design with the symbolism of the serpent. Equipped with virtual reality features, the suite offers a unique experience that immerses guests in the Bvlgari universe.
Innovation and excellence in the world of luxury
The "Serpenti Infinito" exhibition goes beyond a simple tribute to an icon, reaffirming Bvlgari's role as a leader in innovation and excellence in the luxury world. Over the years, the Maison has demonstrated a unique ability to unite cultures, reinterpret symbols, and create experiences that transcend the barriers of time.
With this exhibition, Bvlgari not only celebrates its legacy but also does so in an inclusive and innovative way, reinforcing its commitment to art, culture, and excellence in design.