Brat: The word of the year and the style that shaped a generation 

In 2025, the word that resonates the most in the world of fashion, behavior, and culture is "brat." The concept, which started as a way to refer to spoiled children, has transformed into a true lifestyle. The word reflects a rebellious, chaotic, and anti-conformist attitude that completely breaks away from the norms and expectations of perfection. And if there's one person who personifies this new era of "brats," it's Charli XCX.

Charli XCX is not only one of the most innovative artists in the pop scene, but also the "mother of all brats." Her style and music are undoubtedly the embodiment of the brat concept: chaotic, ironic, anti-wellness, anti-good vibes, and completely against conventional cuteness. In her album Brat and the iconic music video for "Guess" featuring Billie Eilish, Charli expresses everything that it means to be a brat, with a visual and sonic aesthetic that challenged norms, embracing chaos as her main signature.

Her style reflects the most irreverent side of brat culture — she embraces the dirty, messy, and deconstructed aspects of fashion and music, creating an atmosphere that says "I don't care about rules, I just want to be myself, no filters." Charli XCX, with her unique personality, has become an icon for a new generation, one that challenges standards and breaks the norms of perfect aesthetics.

The "Brat" in fashion: Chaos, confidence, and disregard for rules

The brat style goes far beyond a simple look; it's an attitude, a way of expressing oneself in chaos. In brat core, we see rebellious fashion that rejects everything polished or "perfect" and embraces the unpredictable and the messy. The style is easily recognizable: lots of black, transparencies, maximalist sunglasses, masks, heavy shoes, leather, and, of course, messy hair — unkempt hair that represents an unplanned, bold attitude-filled style.

In street style, the brat look is embodied by it girls like Julia Fox, who has become an icon of how fashion can be chaotic, irreverent, and full of confidence. With looks made up of deconstructed clothing, extravagant accessories, and a dirty aesthetic, Julia Fox personifies this spirit that says, "I don't care what you think, my fashion is defined by me." And that's the brat core vibe — being 100% confident, embracing authenticity in its rawest form.

Addison Rae, another figure known for her presence on social media, has also joined the trend and brought brat style to a new level, blending influences from digital culture with the chaos of streetwear. Her way of dressing reflects this new generation that wants to go against the era of filters, perfection, and the norms imposed by social media.

Brat core on the runways: Balenciaga as a style definer

On the runway, Balenciaga is one of the leading brands that embraces brat core with mastery. Its collections, which mix elements of punk, grunge, and futurism, have shown that fashion doesn't need to be beautiful or "perfect" to be impactful. The brand's clothing, often oversized, deconstructed, and with an anti-fashion twist, perfectly reflects what brat style is all about: there's no room for softness or mainstream, only for boldness, excess, and chaos.

Brat core goes against everything we know about "beauty" in fashion. It's not about following trends or pleasing others, it's about challenging yourself, being authentic, and embracing imperfection. Instead of "pretty" and "polished" clothes, brat style brings an aesthetic that screams "I don't give a fuck" — a manifesto against the perfection culture.

Brat core as a form of liberation

The brat style is not just a fashion trend, but a cultural movement. It reflects the freedom to be who you truly are, without filters, without the need to please others. Charli XCX, Julia Fox, Addison Rae, and other figures representing brat core are, in a way, creating a new beauty standard — a standard of freedom, confidence, and authenticity.

In 2025, brat is the word of the year because it encapsulates the essence of a generation that doesn't want to be shaped by standards but wants to express itself freely and without limits. Brat fashion is for those who are not afraid to show their truth, to be a little messy, and to go against everything that has been imposed as ideal. If you're ready to embrace chaos, brat core is the perfect style for you.