Glenn Martens takes over as creative director of Maison Margiela: The new era of haute couture

The Belgian designer brings his avant-garde vision to the iconic brand, succeeding John Galliano after 10 years of transformation.

After weeks of speculation, one of the most anticipated moves in the fashion scene has finally been confirmed: Glenn Martens, artistic director of Diesel, is the new creative director of Maison Margiela. The appointment, which was made official on January 29, marks the beginning of a new phase for the luxury brand, owned by the OTB group, which is now betting on Martens' innovative vision for the future of haute couture.

The future of Margiela under a new perspective

Glenn Martens arrives at Maison Margiela with a solid background in the fashion world and a bold vision for the brand's future. Known for his creative and experimental approach, the Belgian designer has been responsible for transforming Diesel since his arrival in 2020, strategically and innovatively repositioning the brand. The move to Maison Margiela is seen as an opportunity to expand his influence in a house with a legacy deeply tied to the avant-garde of fashion.

Renzo Rosso: Confidence and Tradition in the Choice

Renzo Rosso, founder of the OTB group, expressed great confidence in Martens' appointment, stating that their long-standing collaboration and the designer's talent are evident.

"I have worked with Glenn for years and have closely seen his incredible creative potential. With him, Maison Margiela will be taken to a new level, while maintaining the innovative spirit that has always characterized it," said Rosso in an official statement.

Martens' arrival at Margiela comes after the departure of John Galliano, who led the brand for a decade, taking it to new horizons and solidifying its name as one of the most disruptive haute couture houses in the world. Now, the challenge for Martens will be not only to maintain this relevance but also to bring his own signature, while respecting Galliano's legacy and the brand's experimental DNA.

The designer's vision: Towards new horizons

At 41 years old and with a career marked by achievements such as the 2017 ANDAM Award and creative leadership at Y/Project, Martens has an impressive portfolio. His style is known for blending haute couture elements with the boldness of streetwear and constantly exploring new ways of dressing. His education at the Royal Academy of Antwerp, one of the most prestigious schools in the world, and his experience with Y/Project place him in a privileged position to take on the creative direction of Maison Margiela, a brand that, by its very nature, has always challenged the conventions of fashion.

Challenges and opportunities

Looking to the future, Martens faces the mission of maintaining the brand's strong growth, which saw a 23% increase in sales in 2023, and expanding its distribution network even further. Additionally, he will face the challenge of navigating a highly competitive haute couture market without losing the essence of Maison Margiela, renowned for its avant-garde approaches and unique artisanal line.

Stefano Rosso, president of the brand, emphasized the importance of this moment for Maison Margiela, stressing that Martens will be crucial in strengthening the house's legacy while guiding the brand toward new possibilities.

"We are at a key point in Maison Margiela's history, and Glenn's appointment represents a new chapter that solidifies our vision for the future," said Rosso.

What to expect from the new era of Margiela? 

With Glenn Martens' arrival, the next steps of Maison Margiela will certainly attract the watchful eyes of fashion fans and critics. His promising creative approach could revitalize a brand that, despite its sales success, has always stood out for its ability to break barriers. What's to come? A fusion of haute couture craftsmanship with the boldness of experimentation? The upcoming shows will surely provide the answers.

This is just the beginning of a new era for Maison Margiela, and all eyes are already on what Martens will bring next. Stay tuned.