How pop culture drives fashion: Icons, series, and the influence of social media in 2025

Fashion has always been a reflection of cultural transformations, and in 2025, pop culture continues to play a central role in shaping global trends. Music icons like Taylor Swift and Ariana Grande, along with influential audiovisual productions, inspire clothing, accessories, and even aesthetic behaviors. The result? A powerful connection between what we see on screens and what we wear in everyday life.

The era of idols: How celebrities redefine fashion

Taylor Swift is not just a chart-topping name in the music industry; she has become a visual reference. Her cottagecore style, popularized by albums like "Folklore" and "Evermore", has driven the trend for flowing dresses, earthy tones, and floral prints. More than just clothing, she promotes a concept of bucolic and nostalgic living that has resonated with both high-fashion brands and mainstream retail stores.

On the other hand, Ariana Grande brings a completely different aesthetic, centered on retro glamour with modern twists. Her iconic looks, featuring knee-high boots, pastel-toned outfits, and 1960s-inspired references, create a blend of sensuality and futurism. Each music video release or public appearance is followed by a wave of inspiration on TikTok and Instagram, where fans replicate and adapt her styles.

Audiovisual productions that became trends

Contemporary series and films influence fashion with unprecedented intensity. The phenomenon of "Euphoria" revolutionized makeup with glitter, graphic eyeliner, and bold looks that have become a symbol of expressive freedom for Generation Z. At the same time, "Bridgerton" revived Victorian romanticism, popularizing dresses with corsets, lace, and long gloves, creating a neo-romantic trend that now dominates red carpets.

Social media: The global fashion stage

Social media acts as a catalyst for these influences. On TikTok, creators like @sofia_mcoelho and @chungalexa specialize in recreating celebrity-inspired looks, fueling a fashion culture that is both accessible and participatory. Instagram, meanwhile, remains a showcase for outfits of the day (#OOTD) and the rapid spread of new trends.

Conclusion: Pop culture and fashion — An inseparable fusion

The fashion of 2025 shows that the dialogue between pop culture and personal style is only intensifying. Celebrities, series, and digital platforms are more than mere references; they are true drivers of aesthetic transformation. Fashion inspired by icons like Taylor Swift and Ariana Grande, and influenced by productions like "Euphoria", will continue to evolve, highlighting the power of creative expression in an era where entertainment and fashion walk hand in hand.