NYFW: Coach, Winter 2025 - The Youth and Romance of New York by Stuart Vevers
In the Winter 2025 season, Stuart Vevers, creative director of Coach, continues his journey of reinterpreting the brand's iconic style with a stronger focus on youth and the romance of the city that never sleeps. In yet another love letter to New York, Vevers celebrates the metropolis's vibrant energy while reinventing American wardrobe classics for a new generation.
In his own words, the collection is about "clarity, self-expression, and the romance of New York." The idea is for Coach's classic pieces to be reimagined by young people who infuse them with personal meaning. With this vision in mind, the designer creates looks that perfectly translate the spontaneity and irreverence of the New York spirit.
Classic elements with an urban touch
The Winter 2025 runway show reflects the blend of sophistication and casualness that is so characteristic of New York. Coats take center stage, especially in distressed leather and suede versions with plush details that add a touch of coziness while contrasting with the strength and solidity of the materials. Vevers' approach embraces lightness, with textures and layers that evoke the city's effortless style without compromising elegance.
The color palette features sober and sophisticated tones such as black, brown, and navy blue, but it is the details that truly stand out. Bold, colorful sunglasses instantly add a sense of irreverence to the looks. Additionally, vintage silk dresses inspired by the 1920s gain a subtle shimmer, evoking the city's past glamour while maintaining a youthful and modern edge.
From casual to elegant: A blend of styles
The collection also transitions between casual and sophisticated, featuring ultra-wide trousers and cropped T-shirts that flirt with street fashion. Repurposed denim, one of the show's highlights, plays a key role, harmonizing with plaid patterns that appear in some pieces. Vevers embraces laid-back looks with the attitude of someone who owns their style, whether for everyday wear or more refined moments.
The collection also introduces a playful touch with plush animal slippers, offering comfort without losing its trendy appeal. Accessories like coin purse pendant necklaces and new it-bags—such as the Brooklyn, Twin Pocket, and Empire models—reinterpret Coach's archives with a youthful and irreverent charm, promising to be a hit in street style.
A presentation that reaffirms the brand's DNA
The Coach show was set against a live performance by the indie pop band Nation of Language, further enhancing the youthful energy of the collection. The combination of music with the pieces and the urban backdrop of New York created an atmosphere of modernity and tradition, perfectly in sync with the Coach DNA, as translated by Vevers like no one else.
In the frantic ebb and flow of fashion, Stuart Vevers remains one of the greatest translators of the American urban spirit. His winter 2025 collection for Coach reaffirms the brand's commitment to youth, innovation, and, of course, the romance that New York City inspires.