Range Rover makes its debut in the fashion world with its first lifestyle collection

Known for its luxury SUVs, the British brand Range Rover expands its presence into the fashion world with the launch of the London Collection, its first lifestyle collection. Comprising eight timeless and sophisticated pieces, the line includes reversible jackets, cashmere blankets, silk scarves, and even decorative miniatures inspired by the brand's design.

The connection between fashion and automobiles

According to Kimberly Panton, apparel designer at Range Rover, the transition into the fashion world was a natural step in the brand's evolution. "Our business has undergone a major transformation with the changes in the concept of modern luxury. It is essential for us to understand how to expand our connection with customers," she explains. For her, fashion and automotive design share similar references, such as the choice of color palettes, materials, and technological innovations.

Sophisticated Design and Handcrafted Production

The collection reflects the minimalist and elegant visual identity of Range Rover cars. Inspired by 20th-century British modernism, the line features precise and sophisticated design, signed by the brand's Chief Creative Officer, Gerry McGovern. The jackets are handcrafted in renowned ateliers in Italy and the United Kingdom, while the cashmere blankets are produced on jacquard looms, ensuring a refined finish.

With this new venture, Range Rover aims to establish its name as a symbol of luxury beyond the automotive sector, offering products that embody the sophistication and exclusivity its clients expect.